A booking site that makes going direct the obvious choice.
Holiday Lets Bournemouth brings together a hand-picked collection of holiday homes across Bournemouth and Ferndown, from a cosy annex for four to a six-bedroom pamper house. We made the business easy for AI tools and search engines to find and recommend, on a new site that gives guests a clear reason to book direct.
+220%more direct enquiries, year on yearAI visibilityAt a glance
- +220%Direct enquiries, year on year
- 400+Guest reviews, rated 4.5
- Up to 20%Saving for guests who book direct
Before and after
From the old site to the new one.
At a glance
- Client
- Holiday Lets Bournemouth
- Sector
- Holiday lettings
- Services
- AI visibility
- Timeframe
- Year on year
The challenge
Where they were starting from
Most holiday let guests start on the big booking platforms, and every booking through them costs the owner commission. Holiday Lets Bournemouth wanted more guests booking with them directly.
To win those guests, the website had to feel as trustworthy and easy to use as the platforms, while showing what makes each property worth choosing.
What we did
Our approach
- 01
Properties front and centre
Every home has its own listing with nightly prices, bedrooms, bathrooms, guest numbers and the features people search for, such as private hot tubs and saunas.
- 02
A clear reason to book direct
The saving is impossible to miss, with a direct booking discount code and a clear comparison against Airbnb, Booking.com and VRBO.
- 03
Trust from the first screen
The 4.5 rating from 400+ reviews sits at the top of the homepage, so guests know straight away they are booking with an established host.
- 04
Found in AI answers
Structured data for every property, plus clear, factual content on locations, amenities and trip types (golf breaks, family stays, hen and stag weekends), so tools like ChatGPT and Google's AI Overviews can understand the business and recommend it for Bournemouth stays.
The results
What changed
Direct enquiries are up 220% year on year, so more guests are booking with the business rather than paying the platforms.
The old site buried everything behind a long menu and a dated layout. The new one gives guests every reason to book direct: clear prices, strong reviews and a better deal than the platforms.
Clear, structured information gives AI tools and search engines more reasons to recommend the business to people planning a Bournemouth break, not only those who already know its name.
- Direct enquiries, year on year+220%
We love the new site design. We're very happy with Jordan and Alex, who know their stuff and keep things simple for us non-technical people.
Want results like these?
Tell us about your business and where you want to be, and we'll show you how we'd get you there.
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