One website for the barbershop and the academy.
MINT is an award-winning Bournemouth barbershop, open since 2013, with a training academy run by Barber of the Year Matty Rosiecki. The academy lived on its own separate website, which made life harder for anyone thinking about training. We rebuilt everything as one site.
+86%more academy leads in 2 monthsWeb designThe results
- +86%Leads to the academy pages within 2 months
- +27%Growth in traffic month on month
- 1 siteBarbershop and academy brought together
At a glance
- Client
- MINT Barbers & Academy
- Sector
- Barbershop and training academy
- Services
- Web design
- Timeframe
- Results within 2 months
The challenge
Where they were starting from
MINT runs two businesses under one name: a busy barbershop and a barbering academy that has trained new barbers since 2017. The academy sat on a separate website, cut off from the brand, the reviews and the traffic the barbershop had built up over more than a decade.
For anyone interested in training, the journey was awkward. They had to find a second site, work out how it related to MINT, then find a way to enquire. Every extra step was another chance to lose them.
What we did
Our approach
- 01
One site, two clear paths
We brought the barbershop and the academy together on one website, with "Book haircut" and "Academy" side by side from the first screen, so every visitor goes straight to what they came for.
- 02
Academy pages that sell the course
The academy pages lead with what prospective barbers want to know: 15-week courses, no exams, 99% practical, small classes and models provided, with a simple way to secure a place.
- 03
Shared trust
With the academy on the main site, it now benefits from MINT's 540+ reviews, awards and team profiles, which previously only supported the barbershop.
- 04
Built to be found
A clean structure, fast pages and on-page SEO across the services, academy and blog content, so both sides of the business are easier to find in search and AI answers.
The results
What changed
Within two months of launch, leads to the academy pages were up 86%, and traffic was growing 27% month on month.
Bringing everything together means one brand, one set of reviews and one place to start, whether someone wants a skin fade or a new career.
- Academy page leads (2 months)+86%
- Traffic, month on month+27%
Want results like these?
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