Privacy policy

1. Personal information we collect

We may collect and process the following types of personal information:

• Your name
• Email address
• Phone number
• Business name
• Job title
• Website URL
• Company details
• Information you provide in enquiry forms or messages
• Information shared during calls, emails or project discussions
• Billing and payment information
• Marketing preferences
• Website usage data
• IP address
• Device, browser and location information
• Cookie and tracking data
• Analytics data relating to how you use our website

We may also collect information about your business, website, marketing activity, search visibility, advertising performance, analytics setup, content, competitors and digital platforms where this is relevant to the services we provide.

2. How we collect your personal information

We may collect personal information when you:

• Visit our website
• Submit a contact form
• Request a proposal, audit or consultation
• Book a call with us
• Email, call or message us
• Subscribe to marketing updates
• Become a client
• Provide access to analytics, advertising, website or SEO tools
• Interact with our social media pages or adverts
• Respond to our marketing campaigns
• Use our website cookies or tracking technologies

We may also receive personal information from third-party platforms, tools or publicly available sources, such as LinkedIn, Google, Meta, analytics platforms, CRM systems, advertising platforms, SEO tools, website platforms and business directories.

3. How we use your personal information

We use your personal information to:

• Respond to enquiries
• Provide quotes, proposals and audits
• Deliver SEO, web design, advertising, analytics, digital strategy and marketing services
• Manage client relationships
• Communicate with you about projects
• Provide customer support
• Send invoices and process payments
• Improve our website, services and internal processes
• Analyse website performance and user behaviour
• Run advertising and remarketing campaigns
• Send marketing emails and business updates
• Personalise our marketing and communications
• Maintain records for legal, tax and accounting purposes
• Protect our business, website, systems and users
• Comply with legal and regulatory obligations

4. Our lawful basis for using your information

We only use your personal information where we have a lawful basis to do so.

Depending on the situation, we may rely on one or more of the following lawful bases:

Contract. We process your information where it is necessary to provide services to you, respond to a service request, prepare a proposal, manage a project, or fulfil our contractual obligations.

Legitimate interests. We may process your information where it is necessary for our legitimate business interests, provided your rights and freedoms do not override those interests. This may include responding to enquiries, improving our services, managing client relationships, analysing website performance, carrying out business development, and protecting our business.

Consent. We rely on your consent where required, including for certain marketing communications and non-essential cookies or tracking technologies.

Legal obligation. We may process your information where we are legally required to do so, such as for tax, accounting, legal or regulatory purposes.

5. Marketing communications

We may use your personal information to send you marketing emails, updates, insights, offers or information about our services.

You will only receive marketing communications from us where we are legally allowed to send them. This may be because you have consented, because you have previously enquired about or purchased similar services from us, or because we have a legitimate business interest in contacting you.

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us at contact@wexadigital.com.

We will not sell your personal information to third parties.

6. Cookies and tracking technologies

Our website uses cookies and similar technologies.

Cookies are small files placed on your device when you visit a website. They help websites function properly, improve user experience, analyse performance and support marketing activity.

We may use the following types of cookies:

Essential cookies. These are needed for the website to work properly and cannot usually be switched off.

Analytics cookies. These help us understand how visitors use our website, including which pages are visited, how users move around the site, and how the website performs.

Marketing cookies. These may be used to measure advertising performance, personalise ads, build remarketing audiences and understand the effectiveness of our campaigns.

Functionality cookies. These help improve website functionality and remember user preferences.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings. You may also be able to manage your cookie preferences through our website cookie banner or preference centre.

7. Tools and third-party platforms we may use

To operate our business, deliver services and improve our website, we may use third-party tools and platforms.

These may include, but are not limited to: Google Analytics, Google Tag Manager, Google Search Console, Google Ads, Google Business Profile, Google Workspace, Meta Business Suite, Meta Pixel, Facebook Ads, Instagram Ads, LinkedIn Ads, LinkedIn Insight Tag, Microsoft Advertising, Microsoft Clarity, Hotjar, Ahrefs, Semrush, Screaming Frog, Looker Studio, WordPress, Webflow, Wix, Squarespace, Shopify, WooCommerce, Stripe, PayPal, Xero, QuickBooks, HubSpot, Mailchimp, Klaviyo, Calendly, Typeform, Jotform, Slack, Trello, Asana, Notion, Jira, Canva, Figma, Cloudflare, website hosting providers, email marketing platforms, CRM platforms, analytics and reporting tools, advertising and remarketing platforms, SEO and keyword research tools.

These providers may process personal information on our behalf. Where appropriate, we use service providers that are required to protect your information and only use it for the purposes we specify.

8. Sharing your personal information

We may share your personal information with trusted third parties where necessary, including:

• Website hosting providers
• Email and communication providers
• Analytics providers
• Advertising platforms
• SEO and marketing tools
• CRM and project management platforms
• Payment processors
• Accountants and professional advisers
• Legal advisers
• Contractors, freelancers or partners helping us deliver services
• Regulators, law enforcement or public authorities where legally required

We only share personal information where there is a valid reason to do so and we aim to limit the information shared to what is necessary.

9. International transfers

Although Wexa Digital Ltd is based in the UK and mainly works with UK clients, we may work with international clients or use third-party platforms that process personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to protect it in line with UK data protection law. This may include using UK adequacy regulations, approved contractual safeguards, international data transfer agreements, or other legally recognised transfer mechanisms.

10. How long we keep your information

We only keep personal information for as long as necessary for the purposes it was collected.

The length of time we keep information may depend on:

• The type of information
• The reason it was collected
• Whether we are providing services to you
• Legal, tax or accounting requirements
• Whether we need the information to resolve disputes
• Whether you have asked us to delete it
• Whether we have a legitimate business reason to retain it

As a general guide:

• Enquiry information may be kept for up to 24 months
• Client and project records may be kept for up to 7 years
• Financial and accounting records may be kept for up to 7 years
• Marketing data may be kept until you unsubscribe or ask us to delete it
• Analytics and cookie data may be retained according to the settings of the relevant platform

When we no longer need your information, we will delete it, anonymise it or securely archive it.

11. How we protect your information

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

• Password protection
• Two-factor authentication where available
• Secure cloud-based systems
• Access controls
• Limited access to client information
• Secure file sharing
• Regular review of tools and permissions
• Use of reputable third-party providers
• Staff and contractor confidentiality obligations

However, no website, email system or online platform can be guaranteed to be completely secure.

12. Your data protection rights

Under UK data protection law, you may have the right to:

• Access the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information
• Ask us to restrict how we use your information
• Object to certain types of processing
• Ask us to transfer your information to another organisation
• Withdraw consent where we rely on consent
• Complain to the Information Commissioner's Office

You have the right to object to processing based on legitimate interests, including profiling, and to object to direct marketing at any time.

To exercise your rights, contact us at contact@wexadigital.com. We may need to verify your identity before responding to your request.

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue, at contact@wexadigital.com.

You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection.

Information Commissioner's Office
Website: www.ico.org.uk
Phone: 0303 123 1113

14. Links to other websites

Our website may contain links to third-party websites, tools or platforms.

We are not responsible for the privacy practices, content or security of third-party websites. You should read the privacy policies of any external websites you visit.

15. Children's privacy

Our website and services are not intended for children, and we do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child, we will take reasonable steps to delete it.

16. Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal obligations or data processing practices.

The latest version will always be available on this page.

17. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

Wexa Digital Ltd
Company number: 16710302
Email: contact@wexadigital.com
Website: www.wexadigital.com